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Our Story

Welcome to Naturally Perfect, natural skincare solutions to guide your self-love journey

Naturally Perfect is an ethical and all-natural skincare brand, offering a collection of deliciously smelling and deeply moisturising skin saviours to bring your skin the love it deserves. We believe the first step to self-discovery is learning to love the skin you are in, and our products give you a little help along the way. 

Let us protect your skin with quality skincare, protect your mind with encouragement and inspiration, and celebrate the phenomenal women we are.

Established in 2019, our Sheena’s Gold range featured in the first issue of Vogue magazine this decade. Naturally Perfect founder Rachel Adewusi is currently taking a diploma in Organic Skincare Formulation, and Brand Strategist & Graphic Designer Brian Hollingsworth has over 15-years of experience in creating and growing brands that you’ll love. 

From Self-Doubt to Self-Love

Times can be tough, and we have all had days where we feel invisible, unappreciated, and in need of a hug. 

Naturally Perfect was born in these feelings of self-doubt, with the brand launching after founder Rachel lost her mum and struggled with feelings of abandonment, grief, and self-expression. She was in need of a creative outlet that prioritised women, encouraging each and every one of us to be there for people in need, and to stand as a positive reminder that we are important; you are a gift to this world. And so, Naturally Perfect was born. 

Our unique formulas help remind women every day to show self-love and kindness. We want you to envelope your skin in our moisture-rich products, breathe in our delicious fragrances, and start your self-love journey both on the outside and from within. 

All Natural, Always

At Naturally Perfect, we believe that nature is the best medicine. All of our luxurious formulas are made in small batches using rich natural ingredients so that you can enjoy the benefits that the Earth provides as it is without nasty chemicals. This makes our products ideal for the environmentally conscious women and those with sensitive skin in desperate need of an effective remedy. 

We have taken time to lovingly select a unique blend of fragrances that compliment our freshly-made products perfectly that will leave you with supple skin that smells divine. Transform your moisturising routine and feel the love on your skin, reaping the benefits of the Earth on both your body and soul. 

We hope you join us on our mission to spread self-love. Skincare is self-care, so love the skin you’re in. You are the gift. 

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